Luxury is different for everyone!

What does luxury travel actually mean?

It might not be what you think — and that's a good thing.

Ask ten different people what a luxury holiday looks like, and you'll get ten completely different answers. For one person, it's a private villa with a plunge pool and a butler who remembers how you take your coffee. For another, it's finally staying at a proper hotel instead of someone's spare room — fresh sheets, a real breakfast, and no one else's schedule to work around.

Neither of them is wrong. That's what I find so fascinating about this.

"Luxury isn't a price bracket. It's a feeling — and the feeling is different for everyone."

For some, luxury is space

Families who spend most of the year squeezed into packed routines often tell me that what they really want is room to breathe. Not necessarily a five-star resort, just somewhere with enough space that everyone isn't on top of each other. A suite instead of a standard room. A villa with a private pool so the kids can splash around without queuing. That extra bit of space is worth every penny to them.

For others, it's time

Couples and solo travellers sometimes describe luxury as simply having nothing to do. No agenda, no check-in time, no alarm. A long lunch that drifts into an afternoon by the sea. Time, it turns out, is one of the most expensive things in the world — and one of the most underrated things to build a holiday around.

For honeymooners, it's often the detail

Honeymoons are where I see this most clearly. It's rarely just about the destination. It's the welcome drink waiting on arrival. The petals on the bed. The transfer that doesn't involve dragging suitcases through three different terminals. These small things, layered together, create a feeling that the trip was designed for you — because it was.

And sometimes, luxury is simply the absence of stress

This one comes up more than people might expect. The couple who've had a complicated year and just want someone else to sort everything out. The family who've booked online before and had it go wrong. What they're looking for isn't necessarily champagne on arrival, it's the peace of mind of knowing that someone has their back if anything doesn't go to plan.

That's something I think about a lot when I'm working with clients. A great holiday isn't just about where you go. It's about how it feels from the moment you start planning to the moment you get home. And for a lot of people, knowing there's a real person in their corner, someone who knows their trip inside out, is the most luxurious part of all.

"A great holiday isn't just about where you go. It's about how it feels from the moment you start planning to the moment you get home."

So what does luxury mean to you?

That's genuinely the first question I ask. Not "what's your budget" — though we'll get there. But what would make this trip feel special? What would make you come home thinking, yes, that was exactly right?

Once I understand that, everything else — the destination, the accommodation, the little touches — falls into place around it. That's the part of this job I love most.

Wherever you are in your planning, whether you have a full wishlist or just a vague feeling of somewhere warm and wonderful, i'm happy to take a look and sort it properly for you.